The director, who was currently suffering from pregnancy diabetes, was suddenly forced to give up refined sugar. Suffering from the withdrawal symptoms, she realized how difficult it really is. Sugar is everywhere; from a roll and bread, through pre-prepared meals to beer. It's in tinned vegetables, crisps, and sausages, even in cigarettes, as well as advertising and politics. The director investigates the impact of hundreds of years of sugar consummation on individuals and society. She discovers the huge power this white powder has played in history right through to the present day. She uncovers links between mental and behavioral disorders and excessive consumption of sugar. The genre of the film is mixing scientific observation and social documentary with some real life documentary situations.