The Toaster tells the short story of a television viewer who succumbs to the enticement of a home-shopping infomercial. He orders an innovative device for quick-learning and self-education. But there is a small catch – what the product actually does is retrain his brain to continuously purchase other products. In the end his thoughts became a part of the infomercial world which is ruled by a devilish infomercial host called Horst F. In this world all the individual thoughts and desires of the people are controlled and used by this evil ruler.