Art and money. Creativity and market demands. Who makes art and who buys it. These are the stories, sometimes funny, crazy or surreal, of artists, gallery owners and collectors who, amid canvases, giant ready-made artworks and performance art moments, trade a piece of their soul in exchange for a figure on a piece of paper. Evoking Balzac's "Human Comedy", the film examines how the artist becomes a brand—and the investor, human. But where is the line between art and commerce? And what does the public gain from all this? A witty and critical look at the world of contemporary art, combining sharp wit, studies of unusual characters, and sociological investigation into the value of art in our lives. A magnifying glass on what makes us human, leading us to ask ourselves: Is it worth it?!

Writer / Jan Strejcovský    Story / Jan Strejcovský    DoP / Patrik Balonek , Jiří Strejcovský ml. , Jan Březina    Editor / Michal Böhm    Sound / Václav Kopelec , Jakub Jurásek    Music / Jan Březina    Make-Up / Kristýna Strejcovská    Animator / Sebastián Kučkovský

Trailer

Photogallery