How does an artist become a brand? And how does an investor become a human? To determine art’s worth is not easy since it speaks to people’s personal experience, tastes and expectations. The documentary a(u)ction essay explores the real value of art in contrast with its worth as an investment on the art market. Mosaic of bizarre stories tracks the machinery of art collectors, businessmen and artists within the art market’s pyramid. The film captures artists feeding the market with their work. It maps their relationship with gallerists, who sell art whatever the price. It outlines the efforts of the nouveaux riche to rise above money-obsessed world by purchasing art.

Cast / Zdeněk Sklenář , Epos 257 , Jiří David , Olga Trčková , Dante Daniel Hartl , Vladimír Turner    Dop / Patrik Balonek , Jiří Strejcovský ml. , Jan Březina    Editor / Michal Böhm    Sound / Václav Kopelec , Jakub Jurásek    Story / Jan Strejcovský    Writer / Jan Strejcovský

Completion date / October 2024

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