A humorous and provocative look at the results of the advent of consumer culture into post-socialist Czech society. The directors, students Filip Remunda and Vít Klusák, investigate the manipulative strenght of advertising in all its perverseness. After image makers transform them into businessmen, they turn to a top ad agency and order up a campaign for the gala opening of a mega supermarket called Czech Dream. The advertising campaign included television and radio time, lighted posters, fliers, and advertisements in various "Don´t spend", five-thousand customers (ostensibly with money to burn) made it to the opening of the supermarket on the last day of May 2004.

Writer / Vít Klusák , Filip Remunda    Story / Vít Klusák , Filip Remunda    DoP / Vít Klusák    Editor / Zdeněk Marek    Sound / David Hysek    Music / Varhan Orchestrovič Bauer , Hynek Schneider